Category Archives: Music

Kinetic type music video

I just completed my final for my Motion Graphics class.  Our assignment was to create an animated text video to either a song or speech.  Although we only had to create a video 30-60 seconds long, I wanted to animate an entire song.  I chose “Ce Soir On Danse” (Tonight We Dance) by Chromeo.  The piece is about 1:30 long, and it took me about 15 hours to complete. This piece was even more challenging because it is in French, and I had to animate the words exactly when they are spoken.   I was going for a very 80s aesthete to compliment the song.  Please let me know what you think!

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Filed under Academic, Adobe CS5, after effects, animation, Art, CMC student, CO, fun, Graphic Design, motion, movies, Music, Student Life, Typography, Web Design

AIGA graphic design ethics worth it?

I wrote the following essay for my Capstone graphic design class. Please enjoy and share comments with me too:

Are ethical considerations necessary and important to graphic designers? Ethics are not laws but really are codified social norms pertaining to justice and fairness. It seems like a great idea to have a set of ethics, but when can they limit one professionally? Even Plato, a founding father of Western philosophy, noted, “Justice is really the good of another, the advantage of the stronger and the ruler, and harmful to the one who obeys and serves…a just man always gets less than an unjust one” (Melchert 146). If this is the case, is it in a designer’s best interest to follow an ethical code?

The American Institute of Graphic Arts (AIGA) has put forth its own set of ethics, which it expects its members to adhere in order to “demonstrate respect for the profession, for [sic] colleagues, for clients, for audiences or consumers, and for society as a whole” (AIGA Standards). To determine the relevancy of these ethical standards, a rhetorical analysis is necessary. The Cluster Criticism method, as put forth by rhetorician Sonja Foss, is most appropriate for this purpose, since it can help reveal the essence of an idea. After the analysis is complete, it should then be possible to ascertain whether or not ethics are good for designers.

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Filed under Academic, Communication, Graphic Design, Music, Rhetorical Analysis, Spring Valley, Web Design

Everything is postmodern

One of the course requirements for the Graphic Design program at Colorado Mountain College is Typography & Layout. This class explored the stylistic and technical history of Western typography and graphic design. The class also discussed postmodernism and how it applies to graphic design. This is a somewhat common academic term, and I’m sure many have heard of it, but until the Typography class, I never quite understood what it meant.

I was first introduced to postmodernism in graduate school, in context of communication theory. In this line of thinking, postmodernism is the way we construct our identities and use language as a power mechanism (i.e. gender or racially charged words). Martin Irvine of the Communication, Culture & Technology Program at Georgetown University defines postmodern art and style as a “hybridization of forms and genres, combining ‘high’ and ‘low’ cultural forms and sources, [and] mixing styles of different cultures or time periods.”

Postmodernism, through the lens of graphic design studies, is really an explanation of contemporary American Pop Culture and Art. The current taste in aesthetics is retro vintage, as evidenced by our never-ending yearning for the 80s. Graphic designers are constantly borrowing stylistic qualities from other art movements such as Art Nouveau, Jurgendstil, Dadaist, Bauhaus, and many more. In a postmodern sense, graphic design can also be used as a weapon against hegemonic authority, as seen in the recent protests in the Middle East or the Occupy Wall Street protests here at home (see post).

We are exposed to this rehashed visual imagery constantly without even realizing it. Whoever said that “all ideas in the world have already been thought” was probably postmodern. Postmodernism is here to stay.

If postmodernism in art still seems crunchy, check out this non-boring, awesomely produced video produced by Kirby Ferguson, a New York-based filmmaker.  It explains how everything in pop culture, from Led Zeppelin to Star Wars, is essentially a remix. If you pick your favorite piece of pop art, music, or writing, odds are it was inspired by something that came before it. As the man said, we stand on shoulders’ of giants.
(Part 1 below)

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Filed under Academic, Art, Communication, Graphic Design, Music, Uncategorized